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Privacy policy

This Privacy Policy is provided by Class Ideas which is a trading arm of Competitive Edge, North Lodge, Upsall, YO7 2QL ("us", or "we") for the information of customers (referred to as "you" or "your" in these terms) buying from or visiting our website.


We are committed to your rights of privacy. This is why we have set out the privacy guidelines below. Your continued use of the website signifies your acceptance of the Privacy Policy in force at the time of use. It is the user's responsibility to check any change in the Privacy Policy, as we reserve the right to alter them at any time. When this happens, the date of their compilation will be updated (see foot of page).

Information we collect from you

  • It is important for you to know that we may use some of the personal information provided by you during the use of this website and by using this site you agree to this use unless you have opted out using the tick boxes provided.
  • Your contact details will be stored in our computer database and this, together with other information provided by you (and this information may be supplemented by information we receive from third parties), may be used by us to (unless you have opted out using the tick boxes provided):
    (1) for assessment and analysis (e.g. market, customer and product analysis) to enable us to review, develop and improve the services which we offer and to enable us to provide you and other customers with relevant information through our marketing programme. We may use your information to make decisions about you using computerised technology, for example automatically selecting products or services that we think will interest you from the information we have. If you have opted in, we may keep you informed of such products and services (including special offers, discounts, offers, competitions and so on by any of the following methods, including email; telephone; SMS text message and post; and (2) arrange and monitor any competitions we might offer on the website.
  • When you enter our site, details of your visit including, but not limited to traffic data, the type of operating system and browser software you use and other communication data may be collected for our purposes, such as monitoring visitor frequency and pages accessed most frequently on the website. This is statistical data and does not identify any individual.


You may be aware that there is a technology called "cookies". A cookie is an element of data that a web site can send to your browser, which may then store it on your computer. Cookies allow us to understand who has seen which pages, to determine how frequently particular pages are visited and to determine the most popular areas of our web site. We use cookies to track your activities and may customise the website based on these activities. A cookie will not allow a website operator to obtain information of a personal nature that will identify you to us, such as your name and address. We will only be aware of such information if you provide the information to us or you have set the preferences in your browser to provide this information automatically. You do not have to accept cookies, and you should read the information that came with your browser software to see how you can set up your browser to notify you when you receive a cookie, this will give you the opportunity to decide whether to accept it. If you do not use cookies, we regret to inform you that our site will not function correctly. We use cookies so that we can give you a better experience when you return to our web site.

What we do with the information we collect

  • We use information held about you to carry out our obligations arising from any contact between us; to ensure that content from our website is presented in the most effective way; and to enable us to provide information about our company to you and to contact you.
  • You have the option on the relevant order forms to indicate whether you wish to receive promotional emails about Class Ideas goods and services which may be of interest to you. We will not send you any such promotional emails if you do not indicate your agreement to receive such information.

Protecting your information

  • We take all reasonable steps to protect your personal information. However, we cannot guarantee the security of any data you disclose on-line. You accept the inherent security risks of providing information and dealing on-line over the Internet and will not hold us responsible for any breach of security unless this is due to our negligence or wilful actions. Please note that other websites may be accessed directly from within our site. Where this is the case, we accept no responsibility for the data policies, procedures or the content of these linked web sites.

Disclosure of your information

  • Any information that is gathered from visitors or customers to this site is not sold, made available to, or otherwise distributed to third parties for any purpose.
  • We may disclose information about you to the following, who may use it for the same purposes as set out above:
    (1) to other companies in our Group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 736 of the UK Companies Act 1985.;
    (2) to employees and agents of our Group to administer any accounts, products and services provided to you by our Group now or in the future;
    (3) agents who (on our behalf) profile your data so that we may tailor the goods/services we offer to your specific needs;
    (4) to other organisations for the administration of prize draws or competitions.
    (5) to anyone to whom we transfer or may transfer our rights and duties under our agreement with you.
  • In order to protect you and our other customers, and us, from fraud and theft, we may pass on information that we obtain from making identity checks and other information in our customer records, including how you conduct your account, to other companies, other retailers and to financial and other organisations (including law enforcement agencies) involved in fraud prevention and detection, to use in the same way.

Telling you what information we hold about you

  • You have the right to see personal data (as defined in the Data Protection Act) that we keep about you, upon receipt of a written request and payment of a fee. We will only send this information to the email address we have on file, unless you send us your postal address and request us to send the information to you at your postal address.

Removing and correcting information

If you request us to remove your personal information from our database or you wish us to amend or change the information we hold about you on our database, we will remove or amend any such information on your request within a reasonable time period.

Your Credit/Debit Card details

When you pay for goods through the Class Ideas website, Class Ideas does not collect or retain any information relating to your card as the payment process is handled by Paypal, our secure payment provider. If you require further information regarding the privacy and security of your card details you should view Paypal's policies directly.


The information contained in this Privacy Statement shall be governed and construed in accordance with English law and be subject to the exclusive jurisdiction of the English courts.

Any questions regarding this privacy statement should please be either emailed to us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it   or posted to Class Ideas: Competitive Edge, North Lodge, Upsall, YO7 2QL.

(Updated 18th September 2016)